Wednesday, April 4, 2012

Rumor: YouTube Rentals Coming to Google TV Soon

YouTube is working hard to transition for an amateur video sharing site into a full-blown TV network and first-run movie-consumption destination. It’s creating its own TV shows and has made big deals, including one this morning with Paramount, for scads of tasty filmic content. But there is one big problem. You can rent YouTube movies in the one place you most want to: your big-screen TV.

Obviously, you could hook up your PC to your TV, but the quality and dependability (DRM could block the film from playing over your HDMI connection completely) could be suspect. Wouldn’t it make far more sense to rent digital movies directly through YouTube parent Google’s own living room product, the Web content/broadcast TV hybridGoogle TV?

Read the full story on Mashable

Creating Online Videos That Grabs Your Viewer's Undivided Attention

As soon as your online video is on-line it can be doing its job for you daily, round the clock, promoting your message to potential prospects in addition to loyal customers. Combine this while using the the popularity of social websites and you've got an excellent combo to share and spread your message. The potential uses are endless. In the following paragraphs I am going to give the best tips on getting your marketing video found over your competitors and operating for your business round the clock. Let's begin.

Let's start with social media websites because using this powerful platform, your video sales message can easily propagte quickly and very easily. Social networking sites encourage sharing and makes it simple and fast to paste hyperlinks and imbed videos which are interesting, entertaining and most specially ones that give high value information that is essential and timely to the discussion at hand. The opportunity to go viral with your video is there therefore the challenge would be to produce video content material that people will be more than thrilled to pass along.

For anyone who is unfamiliar with making use of and producing videos, or simply thinking of about having your video recorder to work for you for the very first time, here are some excellent ideas and valuable approaches to to help you get going.

Your video production websites resource.

Let's start with some tips on optimizing your videos to help getting them discovered and passed along.

Create a catchy subject line and make use of your target key terms - When you see titles which are not well crafted or employ arbitrary numbers and garbled words, you're sure these videos are rarely getting a lot of attention unless of course the content is exceptional and people who come upon them accidentally begin passing them along. To provide you with the very best chance of having people discover your videos online in the very first place, you will need to use the head line to catch your prospective customers attention. Search engines use these to help rank your videos and get them found online.

Which brings us to the next point of having exceptional content - Getting seen is one thing but getting passed along in social platforms requires that your video is deserving. Simple to the point videos that really help answer a question or provides usuable solutions to peoples problems are key to having your videos worthy of getting passed on. Including humor or entertainment value also has its advantages if it is possible to incorporate in your message.

Now that you have great content and a catchy headline, let's include a bit of branding right into your videos. Include your logo or web site in a location which is visible but unintrusive. This will help point these potential customers in the right direction should they would like to find out more about you. As you provide progressively more high quality videos, this will result in a branding effect which will make it easy to remember, next time they need more information regarding your specialty.

Helpful hint - Use your web site address on the descriptions that come along with your video. Put this first before writing out your information because this would be a very good opportunity to steer your visitors on to finding out more. Also add catchy descriptions and make sure to include keywords that your target audience consistently make use of to find the kind of information or service that you provide.

And finally, embed your videos in your blog and other web properties that will help spread your word. And make sure to utilize other video sharing websites so you have your content propagate in different platforms exactly where people may easily locate them.