How To Streamline Your Marketing Video Production In 3 Easy Steps

If you are responsible for producing and managing video content for your company and need a solid streamlined process that will shave off time and the associated expense, here are a few tips that will help you glide through this complex process.

Start Out By Organizing And Thinking Out Your Desired End Product 

Video can be a very strong from of communication or it can be some pretty boring stuff no one wants to watch. Yup, you've seen a lot of those and I bet you don't tolerate watching it for a few seconds more after it fails to grab your attention within the first few seconds. It starts with your vision of the message you want to convey. Having a general idea is good enough of a start. If you are not a video producer yourself but perhaps a person in charge of managing the project, consulting with producers can bring forth more clarity on the best way to present your ideas, messaging or sales collateral in video form. A great video producer will be able to craft and weave your story in a captivating pace that sends your message clearly and in the best of light.

Finding The Right Team Is Crucial

If you've ever worked with an incompetent video producer that does not have the basic skills required to get the job done then you'll know the value of getting this first step right. Whether you are a video producer coordinating shoots with your team or a person in charge of your company's video marketing production - Getting free access to a large database of highly skilled professionals will save you time weeding through unqualified producers. The kind you will get in mass when you post a project in a general job board site. Yikes! You need to bypass this extra time waster of a step.

It's a given that you need to check their demo reels for quality work but it also helps the weeding process if they are rated by a trusted third party rating system based on their previous work. That way you are getting some form of social proof that this video producer is as good to work with as well as good at their job.

Also, having a limited budget may mean cutting a few corners but it doesn't mean you can't proceed with your project. Some producers will be willing to work with you based on the parameters you set and they can recommend areas to cut cost where you can still be happy with your end product and get it within your budget. So don't be shy about posting work and getting feedback from a producer community. 

The Ability To Coordinate Multiple Shoots In Different Locations

If you find yourself in a position to coordinate multiple shoots simultaneously in different locations, it is now easy to do with technology. Here's a sample scenario where you will need the right tools in place. You need your producers to shoot an event in New York and Miami, send your footage files to be edited in San Francisco and get it approved by executives in Dallas. This could easily become a nightmare but no matter what the variables, time difference and professional expertise required to complete the job, it comes down to proper time and project management.

There’s a lot of software that you can use to help you in this process but the key things to look for is the ability to share large files such as raw footage along with the associated documents, images, logos, artwork and sound files required to assemble the final video. And when it comes to videos, you definitely need a screening area where you can get your files up and have it reviewed and shared from anywhere. Comments, notes and changes in designated time stamps is a great work process that helps everyone involved.

Get a free guide that details how to produce your videos in multiple locations and streamline your marketing video production. It showcases how to get this done faster and cheaper with proven cost cutting methods.

This whitepaper is a resource guide for video producers, marketing firms or agencies that require any form of video production. It features a case study with Business Wire - A Berkshire Hathaway Company that is a global market leader in press release distribution and how MEDIAmobz approached the challenge of producing their video in 5 different cities without hoping on a plane. If you are responsible for similar projects, you can become a rock star by following the guidelines presented in this whitepaper. You can download it free here: MEDIAmobz Marketing Video Production .

Video Production Made Easy - How to Find Great Video Production Companies

Getting videos produced for your business can be a very effective way to get your message across to your target audience. When done right, it is a potentially powerful viral medium that can engage and get customers to move into action.

For most businesses, diving into this medium can be a scary and daunting task. Finding the right people, cost and quality concerns are just a few issues that primarily come up. This article will address these so called pain points in video production and give you some insight on how easy and pain free this process can actually be.

No wonder most people stay away from adding videos into their marketing mix. And this is actually a big opportunity for you because video works very well.

Now back to the pain points of video production.

Concerned About Quality?

Yes, a good story is hard to find, especially one that is compelling enough to move your audience into action. Actions like spreading your message around or taking a specific step in your marketing funnel. If your message is not compelling, your audience just clicks away. Gone! You need professional story tellers that know how to weave your message with emotional triggers that get attention and ultimately get your audience to move towards your most desired action.

The Next Logical Concern Would Then Be The Cost

If you want high quality videos, wouldn't that be expensive? For the budget conscious business owner who recognize the need for effective videos for their marketing arsenal, its good to know that with a huge network of video producers at your finger tip, it is now easier than ever to get quality videos produced within your budget. The internet has made this possible but in most cases still a tough task when it comes to finding the right fit.

The ideal scenario would be an auction type system where you can place your project and your desired budget limits and get the market to give you feedback on the feasibility of getting this done. Is it realistic? You wouldn't know unless there was an easy way for you to put it out for free.

This definitely will give you much better odds of getting the work done from highly skilled producers that are looking to add more business to their service. It's a competitive market so there are a lot of highly skilled video producers specializing in business video production that will work with you to fit quality at a reasonable cost.

How Fast Can I Get This Done?

Most companies have tight deadlines and with quality up and costs down to the minimum, will it take forever for my videos to get done?

Fast turnaround is definitely not typical for an average custom video. There's scripting, shooting, editing, adding graphics, sound and effects and then there's changes to be made to get it just right. After weeding through tons of options for video producers and finding the right fit that will meet your budget and quality needs, it is just as important that this process is done in a very organized flow that prevents any delays which will keep you from meeting your deadlines.

The best way to handle such an ordeal would be through a central collaborative work space where you can have your videos uploaded for review, have a timeline and quick edit notes that anyone from your team can have access to for input and approvals.

This will come in handy most specially when working with a bigger team where more people need to get involved with the concepts, creative, storylines and final editing process. If this sounds like you, then access to an online screening area that is available anytime will add to the ease and speed of production specially when managing a project where the key people involved are located in different locations.

Get a free resource guide that details how to produce yourvideos in multiple locations. It showcases how to get this done faster and cheaper with proven cost cutting methods. This whitepaper is a great resource for video producers, marketing firms or agencies that require any form of video production. It features a case study with Business Wire - A Berkshire Hathaway Company that is a global market leader in press release distribution and how MEDIAmobz approached the challenge of producing their video in 5 different cities without hoping on a plane. If you are responsible for similar projects, you can become a rock star by following the guidelines presented in this whitepaper. You can download it free here: MEDIAmobz.

How to Avoid Making Razzies-Worthy Videos

Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.

But how do you do video right? And once you’ve created your videos, how do you deploy them for maximum impact on your business? Here are five great video tips from write/director Steve Stockman, author of “How to Shoot Video that Doesn’t Suck.”

Watch video here: How to Avoid Making Razzies-Worthy Videos

Video Production Rates: Video Production Costs for Marketers

Many marketers are now eager to use web video for business, but when it comes to the video production process, they don’t quite know where to start. Sit back, relax, you’re in the right place! I’ll outline the main corporate video production cost factors below, but first, here is a short clip from Video Marketing expert Dr. Lee Frederiksen from Hinge Marketing, sharing his insights on corporate video production.

This video is intended to demonstrate how to make a basic interview much more engaging than just a talking head. Watch video here: Video Production Rates: Video Production Costs for Marketers 

Social Media Tips with Nick Johnson of Useful Social Media

Useful Social Media in partnership with MEDIAmobz hosts The West Coast Corporate Social Media Summit 2011. The summit highlights leading brands and how they use social media. In this video, Nick Johnson the founder of Useful Social Media talks about being honest and genuine as a key to your social media strategy as well as having the right goals in place.


Watch the video of Nick Johnson with some useful social media tips.


For video production and global creative sourcing on demand, find out how MEDIAmobz platform streamlines the creative process.

Video Provides Competitive Advantage

As previously reported, MEDIAmobz completed in September 2011 an online poll of our users comprised mainly of B2B marketing managers and directors who are evenly spread across the USA. Again, we hope to provide insights and statistics against which you might compare your own video messaging efforts.

All statistics and data read by MEDIAmobz points to a proliferation in the use of multimedia content, especially video. We’re also witnessing various players (e.g., CDN, DAM, CMS, DOOH hardware, video infrastructure, etc.) in the overall ecosystem who have historically and very consciously steered away from multimedia content creation or fulfillment are now looking for either partners or attempting to build from scratch a directory where their clients and prospects might access video and other multimedia content.

Read the rest at: Video Provides Competitive Advantage
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