Wednesday, May 2, 2012

How To Produce A Promo Video

Producing a 1-1.5 min animated promotional video takes more effort than meets the eye.What millions can enjoy during those fleeting seconds of informational entertainment it is actually the result of several weeks of hard work.

How hard really depends on the complexity and length of the animation, but typically an average 1.5min demo video will take about 4-5 weeks worth of work depending on how many revisions are required.

However, despite the complexity of the animated video there are a number of stages common to all projects. Here I will do my best to explain each of these stages in the same order as they occur during production.

Miguel Hernandez of Grumo Media shows you the 8 crucial steps in how to produce your promo videos at this Grumo Meida post.

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