20 Ways An Internet Marketing Agency Can Use Website Video

Source: 20 Ways An Internet Marketing Agency Can Use Website Video http://www.reelseo.com/internet-marketing-video

 

Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with just the right level of engagement (and not be intrusive like traditional agencies).

Internet Marketing Agencies & Website Video Marketing

Let’s start with my own definition of what I mean by an “Internet marketing agency: ”A business or organization around the promoting and selling of products and services online that includes one or more of the following – market research, advertising, content, digital interactivity, optimization, training – for improving business performance or brand.”

• “Agency” – A business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties.
• “Marketing” – the action or business of promoting and selling products or services, including market research and advertising.

Internet Marketing Agencies vs. Traditional Agencies

The good Internet marketing agencies are different from traditional agencies in one big way: They are forward thinking and relevant in today’s hyper-dynamic Internet marketing environment.

• They are built chiefly around solutions for newer media audiences – including social networks and search – vs. traditional print and broadcast media.
• They are more active in their own social media platforms – YouTube, Facebook, LinkedIn, Twitter, other video distribution sites, etc.
• They are more likely to feature video on their websites, and some get that they need video content which is more engaging and less of a traditional promotional video advertisement.

Why Marketing Agencies Should Use Website Video Themselves

We covered earlier how audiences and client prospects have an increasing expectation for Internet marketing agencies to have a professional Web video presence – both on their own Website and popular distribution channels. Fortunately their business model and focus on Internet marketing overall puts them in an excellent position to take advantage of web video marketing as an extension of their own promotional, networking, sales, and customer service activities.

Here's The 20 Ways a Marketing Agency Can (Should) Use Website Video