Earlier this year, Outbrain surveyed senior-level brand marketers and agency executives as they gathered to judge entried for the 2012 Effie Awards. Here are some of their key findings:
Video is tops among content marketers
One hundred percent of the marketers surveyed utilize content marketing as a part of their overall marketing strategy and are currently creating digital content specifically for informational and/or entertainment value to consumers. Eighty-seven percent of marketers create video content, making it the most popular medium. Written content, such as blog posts (67%) and articles (44%), also has a place in content marketing strategies. Other visual mediums such as slideshows and photo galleries are used by 44% of respondents.
The State of Content Marketing 2012
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